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App Review

Read the App Store Review Guidelines to get familiar with the technical, content, and design criteria that we use to review all apps. We’ve also highlighted some of the most common issues that cause apps to get rejected to help you better prepare your app before submitting it for review.

TestFlight Beta Testing

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Identify and resolve issues with your app before you release it on the App Store. With TestFlight Beta Testing, you can invite up to 10,000 external users to test and provide feedback on a beta version of your app.

App Store Product Page

Your app’s name, icon, previews, screenshots, description, and keywords on the App Store play a critical role in whether users discover and download your app. Help users find and engage with your app through thoughtfully crafted metadata.

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App Previews

Engage users with short videos of your iOS or tvOS app in action. Create compelling app previews that spark interest and drive downloads of your app using footage captured on device.

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Promoted In-App Purchases

With iOS 11 or later, users can browse in-app purchases directly on the App Store and start a purchase even before downloading your app. Learn more about building a seamless purchase flow and creating effective metadata.

Categories

Make sure the categories you assign to your app reflect its purpose. Learn more about special cases, like apps for kids, and understand the descriptions of each category.

Discovery on the App Store

The App Store and Mac App Store showcase amazing apps and games with in-depth stories, collections curated by our editors, and more. Learn about the process and let us know if your app has a unique story we should know about.

App Pre-Orders

Your new app can be made available for pre-order when you submit your app and metadata for review in App Store Connect. Users can order your app before it’s released for download from your App Store product page.

User Acquisition Marketing

Measure your user acquisition sources using App Analytics to focus your marketing efforts on the sources that provide the highest page views, downloads, engagement, and monetization.

More Resources

Search Ads

Easily promote your apps directly within App Store search results with Apple's mobile ad platform.

Safari Smart App Banners

Use this feature to display a banner that tells your website visitors on iOS that you have an app on the App Store. If they don't have your app installed, tapping the banner will take them to your product page.

The Mac App Store has always made it easy for millions of customers around the world to discover and download Mac apps. The Mac App Store on macOS Mojave and later offers a richer experience so customers can find apps that help them create, work, play, and develop, even more easily.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

If your app has a unique story that our editorial team should know about, let us know.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even the most expert users will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

A Deeper Product Page Experience

The Mac App Store product page includes features that help drive discovery and downloads of your app. You can add up to three app preview videos per localization to show your Mac app in action and highlight its key features and functionality. App previews autoplay on the Mac App Store, making them even more useful in helping customers learn about your app. You can also add an app subtitle and up to 10 screenshots.

An Easy Way to Request Reviews

Give customers a simple and effective way to rate and review your app using the SKStoreReviewController API. Simply identify places in your app's user experience where it makes sense to ask for feedback, and customers can write and submit a review without leaving the app. You can prompt for ratings up to three times in a 365-day period.