Klavika Basic Light Font

Eric, you've worked in and around Minneapolis during a large part of you career. Is it an attractive city for designers and artists to work in?

BRANDING STYLE GUIDE Table of contents. Uses: Official font for electronic communication (email, blogs, etc.) 6 ThE UNIVERSITY LOGO Stacked version horizontal version The Corban University logo is the officially recognized marketing symbol of. Klavika Basic Light Klavika Basic Light Italic.

It must be, because there are thousands of them here. It doesn't move with the pace of New York or London. And if you've decided to stay, chances are you find that valuable. It seems to follow that, with the slower pace, the room for working naturally opens up and things start to happen.

You're a full-time type designer and the principal of your own foundry. Was this something you envisaged when you designed your first typefaces in the late ’90s?

Never. When I designed my first typefaces I was in design school and very focused on becoming a graphic designer so the thought never crossed my mind. At the time my dream was to design magazines and album covers and drawing typefaces was just a way to make my graphic design more original. I think along the way I realized designing type was really satisfying and soon I couldn't stop.

Jake steele. Designing type all day, every day – does it ever get boring?

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There is a certain amount of tedium associated with type design because it's exacting work – and maybe that notion is at the root of your question – but the detailed construction and care of every glyph is what really makes a typeface sing. Attempting to get the total system of a font into harmony might be frustrating, annoying, or exasperating but never boring. And of course, when you publish your own typefaces, you become involved with every aspect of running a business and that means there is always something to do besides just drawing letters. Customer questions have to be answered, new website features need to be implemented, ads have to be designed, or whatever the business requires at the moment. In fact, it is often a luxury to be able to focus solely on designing type for hours on end.